On this episode of Next Week's Life, Mike has a conversation with Anthony Cucco, Director of Operations at Impact Networking and son of founder Frank Cucco. They discuss his journey from observing the company’s start in 1999 to becoming a key player. Born in 1997, he was inspired by his father’s dedication, leading him to pursue business internships and sales roles before graduating from Penn State University. Now working on an MBA at Northwestern Kellogg, he reflects on his growth in a family business.
The industry is shifting from traditional print to integrated consulting services like marketing, IT, and audiovisual solutions. Anthony prefers the term “workplace services provider” to reflect this broader scope. While print remains important, the focus is on innovative services.
Anthony is optimistic about the company’s future growth and leadership development, recalling positive interactions with colleagues and crediting his father's incredible passion, integrity and enthusiasm in business and the success of Impact Networking. Tune in for a great episode!
00:00 Introducing Anthony Cucco
01:10 A Life Shaped by Impact
03:26 Lessons from the Early Days
06:10 Finding His Path
07:43 Strengths and Weaknesses
10:30 Living Up to Big Expectations
12:27 The Future of the Industry
15:12 Consultative Approach
18:07 Empathy as a Leadership Tool
22:47 Navigating Technology and Relationships
25:30 The Role of ECS
26:03 Embracing Risk
30:06 Innovative Ideas and Collaboration
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