On this episode of The Stramaglio Show, Mike sits down with Brad Knepper, President of All Copy Products, for a candid and inspiring conversation about leadership, loyalty, and risk-taking. From humble beginnings in Iowa to building one of the industry’s top independent dealerships, Brad shares how a $500,000 loan at 43% interest launched a 26-year journey that now drives over $140M in revenue.
Brad opens up about the power of long-term relationships, surrounding himself with trusted colleagues, and maintaining aggressive growth through diversification—expanding into IT, VoIP, security, apparel, and even AI. He discusses evolving compensation strategies, the critical mindset shift from print to services, and why he still loves this business just as much as he did on day one. Honest, self-aware, and driven, Brad’s message to the industry is clear: stay positive, embrace change, and lead boldly.
00:00 Brad Knepper’s Journey to All Copy
03:17 The Power of a Dedicated Team
06:05 Entrepreneurial Roots and Philanthropy
09:50 Strengths, Weaknesses, and Risk-Taking
12:48 Culture and Succession Planning
15:07 Diversification and Future Growth
19:19 Production Print and Industry Outlook
22:15 Advice and Compensation Strategies
25:34 AI Integration and Dealer Position
28:03 Industry Outlook and Final Thoughts
Guest Links
All Copy Products: https://www.acp.com/
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Show Links
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