Evolved Thinking: Scaling OT with MSP | The Stramaglio Show | Episode 7

On this episode of The Stramaglio Show, Mike welcomes Rick Harber, a 30-year veteran of the MSP space and founder of Decision Digital, for a conversation that bridges two industries: managed services and office technology. Rick shares how his aerospace roots led to a lifelong tech career and offers candid insight on how OT dealers can profitably expand into IT, cybersecurity, and automation.

Rick draws sharp comparisons between print and voice transitions, explains why recurring revenue is essential, and breaks down what it really takes to build a sustainable MSP model. He also introduces Catapult, a practical training platform focused on business process, workflow, and automation, tailored for the OT channel. With clear-eyed advice and a forward-thinking mindset, Rick issues a challenge to the channel: stop leading with features, and start aligning tech with customer strategy.

 

00:00 Introducing Rick Harber, CEO of Decision Digital

03:17 IT and Copier World Evolution

07:05 COVID-19’s Impact on Print

12:39 Profitability in MSP Space

16:05 MSP vs. OT: Mindset Differences

20:14 Redefining ‘IT Firm’

26:27 Introducing Catapult Event

30:22 Strategic Customer Engagement

 

 

Catapult 2025 Tickets: https://decisiondigital.ticketspice.com/catapult-fall-2025

Use code "Summit2Success" at checkout for $75.00 discount.

 

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